-
The Future of Product Development: Where COOs and Marketing Meet in 2025
Product development in 2025 isn’t siloed—it’s a fusion of operations and marketing, where COOs and CMOs (or marketing leaders) work side by side to deliver products that aren’t just built efficiently but resonate with the market from day one. Here’s how modern product development connects COO excellence with marketing intelligence, powered by AI and…
-
The Evolving Role of the COO in 2025: Driving Growth with AI
The Chief Operating Officer (COO) has always been the engine behind organizational efficiency and execution. But in 2025, the role is transforming—no longer limited to traditional operations, COOs are becoming strategic growth partners, leveraging AI to orchestrate teams, streamline workflows, and make smarter, faster decisions. Here’s what defines the modern COO—and how AI is…
-
The 2025 Marketing Playbook: 7 Trends You Can Act On Today
TL;DR: 2025 is the year marketers operationalize AI, rebuild measurement for a privacy-first web, go full-funnel with retail media, and adapt content for search that’s increasingly generative and zero-click. Here’s what matters—and exactly how to respond. 1) AI becomes the operating system of marketing (not just a tool) AI has moved from isolated pilots…