Vesna Purić
Chief Operating Officer at ICT Cortex · Co-founder & Investor at Web Falcon. 15+ years across operations, digital marketing, and team leadership.
Core Skills
- Operations & Business Strategy
- Digital Marketing (SEO/SEM, PPC, Social, Content)
- Project & Product Management (Agile)
- Team Leadership & Stakeholder Management
Education & Certifications
Master, Economics — Management
Faculty of Economics, Subotica
- Google Analytics & Google Ads
- Moz SEO; HubSpot Email Marketing
- Scrum Master (SMC), PMI-ACP, CSPO
- Global Cluster Leadership Program
Summary
Operations & strategy leader with deep experience in digital marketing, process design, and cross-functional delivery. Former logistics/finance lead (Tapflo), project manager (Bild Studio), and sales consultant (Unilever).
Experience
Co-founder & Investor — Web Falcon
Aug 2023 – Present · Podgorica, Montenegro
- Strategic leadership, investment allocation & risk management
- Mentorship & talent development
- Brand and digital growth initiatives
Chief Operating Officer — ICT Cortex
Mar 2021 – Present · Podgorica, Montenegro
- Operational excellence, OKRs, budgeting & KPIs
- Cross-functional collaboration & change management
- Technology & infrastructure oversight
Highlights: Strategy 2024–2028, OKR rollout, statutory docs, MNTR S3 grant app.
Digital Marketing Expert — Media Level
Nov 2017 – Dec 2020 · Podgorica
- SEO/SEM, PPC, social & content for major brands
- Reporting & optimization with GA/GSC/Ads
- Campaigns: Crnogorski Telekom, Atlantic Grupa, Dentsu
Digital Marketing Consultant — Self-employed
Apr 2017 – Dec 2020 · Podgorica, Montenegro
- End-to-end digital strategy, SEO, content & social
- Tourism & e-commerce projects (TO Bar, MadamLux.me)
- Data-driven optimization & client enablement
Logistics Manager — Tapflo Serbia
Mar 2011 – May 2017 · Novi Sad, Serbia
Project Manager — Bild Studio
Jan 2010 – Jan 2011 · Montenegro
Sales Consultant — Unilever
Nov 2005 – Dec 2010 · Novi Sad
Real Estate Agent — Speed CO
Aug 2005 – Jul 2006 · Novi Sad
Let’s work together. Open to collaborations in operations strategy, digital growth, and organizational scaling.